Farah Zainab Naqvi - product designer & emotional technologist

About Me

My Values:
Practical, Functional, Thoughtful, Elegant, Refined
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At my core, I believe design is about more than solving problems; it’s about creating connections and contributing to a larger purpose. Every project is an opportunity to empower, inspire, and elevate experiences, leaving a meaningful impact on the world.

Design is at the core of who I am — a way of solving tangible problems with elegant, emotionally meaningful solutions. I believe the best outcomes come from collaborative thinking, where strategy, story, and usability intersect. My process balances big-picture systems thinking with a careful attention to micro-interactions — working holistically, sustainably, and across disciplines.

Over the past 10+ years, my journey has taken me from studying software engineering with a specialization in user experience to building across editorial design, branding, marketing, and finally specializing in product and emotional design. These experiences, combined with my research interest in emotional literacy and emotionally intelligent AI, have helped me build platforms that connect deeply with users — from vision to interface, from narrative to functionality.

I’ve worked with over 200 global teams — across freelance projects, startups, and research-backed organizations — developing a cross-functional, emotionally intuitive design approach that adapts to ever-evolving user needs.

I believe design is more than aesthetics or usability — it’s about creating connection, building emotional clarity, and contributing to a larger purpose. Every project is an opportunity to elevate human experience through empathy, storytelling, and innovation.

a gif featuring ux/ui design of a mobile app cookie store

My Book: 100 Unsent Letters

I am also the author of 100 Unsent Letters — a poetic collection that explores emotional restraint, unsaid connection, and the role of writing in self-awareness. Created as part of my design practice, the book invites readers to confront and express the feelings they often leave unspoken, using writing as a tool for emotional clarity.

This work reflects the very core of my mission as a designer: to build emotionally intelligent systems that help people process, understand, and express their inner world. Whether through AI interfaces or analog reflection, I believe emotional literacy is the foundation of better communication — and better design. The more we understand ourselves, the more empathy we can embed into the technologies and systems we create.

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Selected Recent Case Studies

A rapid visual overview of contract transformations. These case studies present concise, GIF-based comparisons of the original contract state and its final outcome.

Key details and design elements are highlighted without unnecessary text.

Brand Repositioning & Website Redesign

A fresh approach to the brand's design strategy and visuals, encompassing a redesign of all collateral materials and the website.

Comprehensive Brand Launch

A journey through a comprehensive brand launch, from crafting a memorable logo to developing a seamless web design. Explore the creative process behind building a cohesive brand identity and a powerful online presence.

Brand & Product Design
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Explore a detailed case study highlighting the goals, challenges, and results of this design contract. Featuring a live showcase of design assets, including brand maintenance, event design, product visual identity, and product design. Discover how creative solutions were crafted for impactful results.

Testimonials

Farah was an absolute delight to work with. She understood our requirements from the get go. Her very first delivery was in the right direction. It also helped us understand what she was thinking. A little feedback and we were completely on track. From there on, it was seamless and almost seemed like everything happened on auto-pilot. We got regular updates, we could see the progress and every minor suggestion we gave was welcomed and incorporated. All in all, it was a great experience working with Farah and one that we are likely to repeat.

Greenware Solutions LLP

Gaurav Kohli

It was an absolute pleasure to work with Farah, and I recommend her with the greatest enthusiasm. She is an incredibly talented designer who is able to produce high-quality work in a wide variety of styles. She communicates clearly, incorporates feedback, and is prompt and reliable. I hope to work with her again on future projects.

Production

Elizabeth Slavitt

Farah did an outstanding job bringing our vision to life. She was incredibly accommodating, always available for edits, and ensured that we were completely satisfied with the final product. We are very happy with her work and look forward to collaborating with her on future projects. Highly recommend!

American Academy of Hair and Scalp Diseases

Ilesha Singhal

Farah is a very talented designer, and she delivered exactly what we were looking for. She's a pleasure to work with every step of the way.

Propria Bio

Stephanie Jacoby

Farah is absolutely superb. She was extremely patient with the process and worked until I was happy with the outcome. I highly recommend her services.

Global Keynote Speaker

Erik Kruger

I could not recommend Farah more highly! She was absolutely amazing to work with. From the beginning of reading my project goal she communicated with me with professionalism as well as personally. She is amazing at what she does, worked faster than I ever imagined someone to complete my project and communicated with me the entire way. She took the goals that I had for my project and added in her expertise that made the final work better than what I ever had in mind. She over delivered every step of the way. I highly highly recommend working with her and hope I have a reason to work with her one day again.

Exclusive Editorial

Katie Hermann

Great work across a range of website design and implementation tasks. Easy to communicate with and quick in execution. Will be working with again. Would recommend.

Momentum Electrical

CEO

A fantastic work ethic and creative eye. Farah is a valuable asset to any team!

CEO

Dr. Blake Innes

Farah did a fantastic job. She showed flawless skills and professionalism; Worked patiently through each iteration following the feedback from our different teams; Did the job fast and efficiently every time; Understood the instructions perfectly. She completely re-did the design of our documentation for us and the result is extremely good.

Cypheme

Charles Garcia

American Academy of Hair and Scalp Diseases

Ilesha Singhal

I’m a product designer & emotional technologist with 10 years of experience across brand and product, at companies large and small.

A Global Journey of Design and Innovation

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Interactive Portfolio Library

About Me

My Book: 100 Unsent Letters