Work Scope:
Brand Design Maintenace + Event Design + Product Visual Identity + Product Design
Cypheme fights counterfeiting worldwide with AI-powered technology, saving lives by detecting fake medicines. Their solutions have stopped 10 million fake products, saved 6,000 lives, and recovered $150 million in revenue. Recognized for their innovation, they're making counterfeiting unattractive globally.
The goal was to implement and maintain a cohesive brand aesthetic throughout all new collateral, marketing campaigns, and event design.
The challenge was to integrate a color scheme that would enhance the user experience without altering or relocating the brand's established branding.
To ensure a cohesive visual experience, I implemented a consistent color palette across all event design elements, while simultaneously maintaining a balance between visual appeal and readability in collateral materials such as pitch decks & supporting Documents.
A pitch deck design featuring key information presented through concise graphics, informative infographics, a carefully structured color hierarchy, and a minimalist aesthetic, all while maintaining brand consistency, resulting in a less overwhelming and more easily digestible presentation.
An A5 print brochure featuring a minimalist design that effectively highlights key brand information, conveying significant details in a meaningful and visually engaging manner while maintaining brand consistency throughout.
A minimalist A4 magazine ad featuring a dotted world map to symbolize global reach, with colors strategically used to highlight key information.
This design adheres to degrowth principles, minimizing unnecessary elements and focusing on fewer, impactful visuals while maintaining visual appeal.
The Deep Trace app is an AI technology that enables consumers to verify the authenticity of health products using just a standard smartphone camera. It distinguishes between genuine and counterfeit products by analyzing photos of the product packaging.
Currently, there's a version of the Deep Trace app available for authenticating the drug LONART-DS, used for treating malaria. Click here to Try
This technology is also accessible on the GPT store as "Counterfeit Detector" for ChatGPT Plus users. It can authenticate broad range of products including banknotes, puffbar vape, Chanel Gabrielle bags, and more. Click here to Try
The objective was to develop a brand aesthetic that aligns with the brand's mission and app purpose, encompassing logo and color scheme.
The challenge was to enhance the user experience during the image uploading process, making navigation more intuitive and enjoyable.
I prioritized a minimalist design, removing any extraneous icons or graphics. App-branded gradients were incorporated to brighten the screens and provide a more engaging visual experience.
The Deep Trace app logo features a stylized shield, a common symbol of protection, representing AI's role in safeguarding consumers and businesses from the threat of counterfeit products. The shield is connected by lines to a central circle, symbolizing connection and network. The overall design conveys a sense of reliability, trust, and data security.
The Deep Trace app's visual identity features a bold, sans-serif typeface that conveys a sense of modernity and reliability. The clean lines and consistent spacing enhance readability and professionalism. The chosen colors, a gradient of blue and purple, evoke trust and security, reflecting the app's focus on data protection. These colors also create a visually appealing and memorable aesthetic that aligns with the app's overall branding.
The Deep Trace app prototypes were designed with user-friendliness and familiarity in mind, featuring a clutter-free and minimal design enhanced by gradients. This approach makes navigation easier for users, who can quickly understand and interact with the app's various features. The focus on simplicity and clarity ensures a positive user experience.
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I aimed to create a unified brand experience through marketing campaigns and event design, prioritizing readability from afar.
The challenge was to incorporate a color scheme that would improve readability without deviating from the brand's established identity.
To create a unified visual experience for event attendees, I implemented a consistent design across all materials, ensuring a balance between visual appeal and readability.
Someone wise once told me; a conversation never hurts but bring clarity.
A win is a win.
