Work Scope:
Brand Repositioning + Templates Design + Webflow Website Design
OtherKind supports businesses in creating a culture of understanding and empathy through specialized mental health workshops.
Empowering Minds, Strengthening Teams
The goal of this project was to reposition Otherkind Health's brand to resonate more effectively with their target audience. The aim was to create a design strategy that aligns with the serious nature of mental health and workplace culture while ensuring the visuals remain clear, interesting, and easy to follow. The ultimate objective was to craft a brand template that would maintain a consistent look and feel across all materials, making it simple for future content editors to adhere to brand guidelines.
The primary challenge was to develop a softer, professional visual style that aligns with the mental health theme without veering into cartoonish or overly abstract imagery, ensuring it felt both realistic and relatable. This repositioning required striking a balance between being approachable while still addressing serious workplace topics, like team building and diversity issues. Furthermore, the brand had to maintain a strong identity through all collateral—workshop presentations, marketing materials, and internal documentation. Ensuring that this new identity could be easily and consistently followed by editors, even those without a design background, was another key challenge, as it was essential to uphold the brand's integrity in future communications.
To meet the brand's needs, a comprehensive repositioning strategy was implemented. This included the redesign of a large volume of workshop presentations, collateral, and marketing materials with a new visual language that reflects the softer, professional tone of the brand. In addition, a robust brand template deck was developed, offering a range of design options to choose from. This template was designed with flexibility and usability in mind, enabling future editors to easily select pre-designed slides and customize the content as needed while ensuring that the brand's visual identity and rules were consistently maintained. This solution provided Otherkind Health with a cohesive, scalable design system that communicates clearly and effectively to their audience, while simplifying content creation for ongoing and future needs.
This brand template deck is a comprehensive set of slide designs and visual guidelines that ensure consistent branding across all presentations. It offers a variety of pre-designed layouts and design options, allowing editors to easily customize content while maintaining a cohesive look and feel. The template simplifies content creation, enabling even non-designers to produce on-brand, professional presentations effortlessly
The primary goal was to redesign the Otherkind Health website to create a user-friendly and engaging platform that resonates with the target audience. The aim was to improve the site's overall reachability and conversion rates by providing clear pathways for users to engage, whether through newsletter sign-ups, form submissions, or event scheduling.
The main challenge was to balance an engaging design with a focus on user convenience and accessibility. It was crucial to make the site appealing to Otherkind’s audience, which primarily includes those seeking mental health and team-building resources, without overwhelming them. This meant designing a layout that was visually inviting yet simple to navigate, ensuring key actions like sign-ups and event bookings were easy to find. Additionally, organizing the website’s content in a way that was clear and direct was essential for improving user experience and conversion.
The redesigned website successfully reflects a user-centric approach, enhancing conversion opportunities by incorporating strategically placed forms and newsletter sign-ups throughout the site. The introduction of a scheduling calendar for events has improved user engagement, allowing visitors to easily find and plan for upcoming workshops. With a clear and logical content structure, the new design has transformed Otherkind Health's digital presence, making it more aligned with the audience's needs and ensuring a smoother navigation experience that supports brand goals.
The redesigned Otherkind website focuses on the target audience’s needs and user convenience. Forms and newsletter sign-ups are strategically placed throughout the site to maximize reachability and conversions. A unique, interactive calendar allows users to easily view and schedule upcoming events for the month. Additionally, the information is clearly structured, offering a seamless and intuitive navigation experience, making it easy for users to find what they need without confusion.
Someone wise once told me; a conversation never hurts but bring clarity.
A win is a win.
