Work Scope:
Brand Launch [ Branding + Social Media Guide + Brand Guideline Book + Web Design ]
Ready for Your Own Brand Transformation?
A unique space designed for creators around the world. The company embraces the power of learning, creative development, and publishing, supporting creatives to bring their work to life via trade level printing and creative development services in a hassle-free manner.
We aimed to design branding that celebrates the diversity of creatives globally. Our goal was to create a welcoming environment for all, from seasoned professionals to aspiring artists, fostering a sense of belonging and inspiration.
The challenge was to balance playfulness and creativity with a sense of professionalism in the branding, while also ensuring it felt welcoming to all creatives.
After countless brainstorming sessions and design iterations, I realized that creativity defies rigid forms. The concept of 'Creativity has no shape' led to the logo design, featuring fluid blobs and gradients. The logo also pays homage to the humble table, a common starting point for many creative endeavors.
Comprehensive brand book: Guidelines for a strong visual identity with logo, social media branding, color palettes, values, and design samples. Elevating brand's consistency with a detailed brand book featuring do's and don'ts and inspiring design examples.
HiveMind Press logo design includes a table and ottoman to represent creativity activities. A great idea always come to you when you sit down and give it time to show up. To represent it, these two elements [ table & ottoman ] are included in the word mark of the logo by modifying typography as a minimalist version of table and ottoman.
HiveMind Brand identity is an expression for inclusiveness. The concept is to make it more relatable for creators, artists and authors by using individual strong colors to visually represent the concept by blending them together as an eye pleasing gradient.
Transitioning blobs and gradient are a perfect representation of "Creativity has no shape or form"
Read more on Behance
HiveMind Press is a WordPress website featuring a Bookstore, Printing/Publishing Services, Creative Development & Academy services for creatives around the globe.
Check the site for detailed view.
A visual sample design on how the branding should look like on reels & videos. How color scheme should be dealt with on reels while following a specific template.
Pre default reel overlays are designed showcasing colors & logo, to be included in every reel to create a sense of familiarity.
Reel and video clickbait's are the fastest way to convey a message in the shortest amount of time while creating a sense of familiarity. It helps viewer memorize brand name and brand message unconsciously. This can be included at the beginning or end of any video such as YouTube shorts, Instagram reels and TikTok.
Someone wise once told me; a conversation never hurts but bring clarity.
A win is a win.
